SEC ACTS TO PREVENT CONFLICTS OF INTEREST WHEN ADVISERS OR BROKERS USE PREDICTIVE ANALYSIS TO SELECT PROFITABLE INVESTMENTS
The SEC proposes new rules on reducing the chances for conflict of interest when advisers and brokers use predictive analysis or A.I. programs as a basis for choosing profitable investments. Here's what a recent SEC news release says about the proposed rule: FOR IMMEDIATE RELEASE 2023-140 Washington D.C., July 26, 2023 — The Securities and Exchange Commission today proposed new rules that would require broker-dealers and investment advisers (collectively, “firms”) to take certain steps to address conflicts of interest associated with their use of predictive data analytics and similar technologies to interact with investors to prevent firms from placing their interests ahead of investors’ interests. . . . The use by broker-dealers and investment advisers of technologies to optimize for, predict, guide, forecast, or direct investment-related behaviors or outcomes has accelerated. Use of such technologies can be beneficial to investors in providing greater market access, efficiency,